Your Money and Your Brain

Your Money and Your Brain
By:Jason Zweig
Published on 2007-09-04 by Simon and Schuster

Drawing on the latest scientific research, Jason Zweig shows what happens in your brain when you think about money and tells investors how to take practical, simple steps to avoid common mistakes and become more successful. What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn’t good for our financial health. In Your Money and Your Brain, Jason Zweig explains why smart people make stupid financial decisions—and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion. Your Money and Your Brain is as entertaining as it is enlightening. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions. Anyone who has ever looked back on a financial decision and said, “How could I have been so stupid?” will benefit from reading this book.

This Book was ranked at 19 by Google Books for keyword Personal Finance.

Book ID of Your Money and Your Brain's Books is A69J-t5LAxYC, Book which was written byJason Zweighave ETAG "AR3kAQewHm8"

Book which was published by Simon and Schuster since 2007-09-04 have ISBNs, ISBN 13 Code is 9781416539797 and ISBN 10 Code is 1416539794

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Book which have "320 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by 2 Raters and have average rate at "3.5"

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